Endearing Campaign Builds Awareness for Online Shop of Website
First Online Advertising Campaign to Utilize the Help of a Royal Monkey
CHICAGO, Oct. 3, 2002 (AP) – Princessmonkey.com, one of the fastest-growing privately-composed websites, has unveiled a key online advertising campaign, executed by Chicago-based advertising graduate Shaili, to promote an online Monkey-themed store.
Shaili's campaign is the latest wave in the website's global brand-building campaign launched with the onset of its primary hosting in 2001.
This campaign is hoped to announce recent entry Princessmonkey.com has made into the online retail market. The store's classic and charming designs revolve around the endearing royal spokesmonkey of the website, Princess Monkey.
The composition of the precursive advertisements, colorful and sweet, evoke new consumers to investigate information about the store. "Never before in the history of the Internet has a website committed this level of cuteness and sincerity for its online advertising," stated Princessmonkey.com Monkey Club member and executive banana producer, Fuzz D. Monkey. Rolling out in the campaign's entirety by the middle of 2003-2004, variations of the shop's opening ads will be seen throughout the pages of the popular website.
Princessmonkey.com's Audrey Hepburn, Gene Kelly, and Mutts pages are notably amongst the world's top five to ten most-visited websites for those subjects.
"We have outstanding awareness and an excellent loyalty among our guests, considering the short time we've had to build our brand awareness. The way the Monkey Club monkeys, particularly Princess Monkey, has been in contact with our guests has already positioned our site as a very open and friendly alliance," explained Shaili Bhatt, webmaster and advertiser for Princessmonkey.com. According to reports, the products purchased from the store will support the adorable monkeys' banana cravings.
In addition, Shaili elaborated that the design of the website displays refreshing perspectives, similar to the new advertising: "This campaign suggests, much as the overall website does, that all flash and no content is not the best choice these days. Only real substance will catch the attention of busy Web surfers." She goes on to state that the clarity of the advertisements should result in a more effective engagement of guests' minds to the monkey wares in the store.
Recognized as an philanthropic leader in its educational and thorough handling of its artistic and cultural topics, Princessmonkey.com introduced the first website primarily to college students and regional visitors in 1999. The website has experienced strong growth nationally and worldwide, particularly through search engine hits from Google, Yahoo and Altavista, as well as links from prominent public and private websites.
Today, Princessmonkey.com offers seven principal sections of informational and entertainment content, spanning topics of Audrey Hepburn, Japanese anime, Advertising as culture, Disney, Gene Kelly, Patrick Mcdonnell's Mutts and the unforgettable Monkey Club.
Princessmonkey.com's pages continue to be recognized and remembered for their superior content and dedication to design.
Princessmonkey.com is wholly owned entity of its designer and webmaster, Shaili. The site's executive workplace is in Chicago, with previous design centers in Schaumburg, Ill. and Urbana-Champaign, Ill..
About the Princessmonkey.com Shop: Products for the Monkey Shop are packaged by Cafepress or volunteer monkeys, and they are shipped directly from the executive headquarters. Contracts with reputable art and poster dealers are being considered and may be signed for affiliation with Princessmonkey.com in the future.
Further information about Princess Monkey, her monkey friends, bananas, Shaili, or any of the website-related topics above can be reviewed at PrincessMonkey.com.
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